UX Branding
Establishment of a professional and solid position through the redesign of the brand image and logo of the best cooking app.
The challenge
Redesign the logo and brand image to ensure standardized representation, seamless reproduction, and adaptability across diverse mediums. The objective is to create a memorable, attractive, and consistently applied visual identity.
The methodology
To redesign the logo and create a successful brand image, a specialized methodology was followed that consisted of carrying out prior research and analysis of the requirements, with the aim of arriving at an appropriate brand manual.
Results
With the redesign of the logo and the update of the brand, it was possible to provide a more professional and consistent image of the app.
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Logo refresh
• An isologue was defined that represents the idea of the kitchen as a free, creative and dynamic space, expressing the personalization of any recipe.
• The Rozanova font was chosen because it is functional, legible, dynamic, recognizable and with a lot of personality.
Brand Book
Our proposals
• An isologue was defined that represents the idea of the kitchen as a free, creative and dynamic space, expressing the personalization of any recipe.
• The Rozanova font was chosen because it is functional, legible, dynamic, recognizable and with a lot of personality.
Our proposals
• An isologue was defined that represents the idea of the kitchen as a free, creative and dynamic space, expressing the personalization of any recipe.
• The Rozanova font was chosen because it is functional, legible, dynamic, recognizable and with a lot of personality.
Our proposals
• An isologue was defined that represents the idea of the kitchen as a free, creative and dynamic space, expressing the personalization of any recipe.
• The Rozanova font was chosen because it is functional, legible, dynamic, recognizable and with a lot of personality.
Our proposals
• An isologue was defined that represents the idea of the kitchen as a free, creative and dynamic space, expressing the personalization of any recipe.
• The Rozanova font was chosen because it is functional, legible, dynamic, recognizable and with a lot of personality.
Our proposals
• An isologue was defined that represents the idea of the kitchen as a free, creative and dynamic space, expressing the personalization of any recipe.
• The Rozanova font was chosen because it is functional, legible, dynamic, recognizable and with a lot of personality.
Our proposals
Our proposals
Our proposals
Our proposals
Our proposals
