As a company, the need for renewal is vital, because every day you face a market that is increasingly competitive, selective and critical, so when talking about digital platforms, UX/UI design is mandatory. You should not only worry about making your website look good, but also to offer an attractive and unique digital experience, and thus achieve your goals and reach the desired conversions.
Currently, investing in UX/UI design has become a necessity, because a well-designed digital platform with a solid strategy makes all the difference for users and encourages conversions and customer loyalty with your company. That is why in BluePixel we will explain more about these terms that you may not know, but that your platforms will appreciate.
What is UX/UI?
Although UX/UI are different concepts, both are closely related in the digital world and it is almost impossible to talk about one without touching the other, but let's start with the term UX which in English refers to the User Experience, which basically focuses on how a person feels when using a digital platform or product.
Has it ever happened to you that when you enter a website you end up leaving it because you did not feel attracted or identified? That is an example of when the UX is not good, since it seeks to understand how the user feels, their needs, preferences and based on this, create a pleasant, efficient and attractive experience.
However, to create a pleasant experience for the user you cannot leave aside the image of a digital platform, so the UI, User Interface, focuses on how the product is presented and yes, here come colors, fonts, icons and the organization of elements such as buttons, bars and menus.
Remember that everything is a set that will make your platform offer an attractive digital experience and in BluePixel we have the most qualified team to advise you.
UX/UI design on your digital platform
Once we make clear what UX/UI is, you can start to determine how important this design is for digital marketing and digital platforms of your company, as it will have a great impact on improving the conversion rate, user retention and customer engagement and loyalty.
According to research from Nielsen Norman Group, creating a good user experience, with an intuitive and attractive design, can increase the conversion rate of a digital platform by up to 400% and every dollar invested in UX/UI can generate returns on investment of up to $100.
An example of an ineffective UX/UI design is when you come across an ad while browsing the internet and when you enter the website, ready to learn more or make a purchase, the platform is very slow or confusing, it asks for a lot of data or the purchase process is very complex, so you end up abandoning the page.
According to Baymard Institute, it is estimated that 69.99% of shoppers tend to abandon their shopping carts and among the most common reasons for this are complicated checkout processes. It is estimated that abandoned products in shopping carts total up to $4 trillion annually.
3 basic keys to UX/UI design
Depending on the needs of each market, the type of web design can vary, but there are certain elements that are fundamental when applying UX/UI design to your digital platform.
Simplicity
In this type of web design less is more, minimalist, simple and clean designs will be the best, remember that your platform must be easy to use and understand. An example of a website with these characteristics is Apple's.
Accessibility
Your website must guarantee that all users, regardless of their abilities, can access or use your products. Take into account typographies, contrasts and size of elements. Netflix is a great example of an accessible platform.
Focus on the user
Designing a page tailored to users, taking into account their needs and tastes, will distinguish you from the competition.One example is Spotify, which creates a completely user-centric experience.
3 strategies to create an attractive digital experience
Creating a visually appealing website that generates a pleasant digital experience for users can be a challenge; however, by taking into account the principles of UX/UI design you can achieve it.
Establish objectives
Before creating a website you should know where you want to go with your platform, what are the goals you want to achieve with your business and where you are going to focus. Having this information clear from the start will make it easier to make decisions and to guide your project.
Research your potential customer
User research is the process of gathering data about the preferences, behaviors and needs of your potential customers. This will allow you to understand who your users are and how they will interact with your site.
You can use tools such as usability testing to collect data, surveys, polls and data analysis to obtain this type of information.
Attractive visual design
The goal of your website, visually speaking, is to capture the user's attention and communicate your brand identity. Use a consistent color palette, legible typography and attractive visual elements. Make sure the design is clean and not overloaded.
UX/UI design strategies are many, it's a world of possibilities, but working on a platform that offers unique and engaging digital experiences will drive the growth of your business.
After reading this article, do you think your website has an effective design? At BluePixel we are ready to advise you and together improve your platforms, don't hesitate to contact us!
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