Currently, there is no way to talk about websites without mentioning the UX/UI design and creating a pleasant, attractive and quality experience to sell products and services is not just anything, it is a science and as in everything, there are experts who prepare and work to build the best digital platforms, among them, the UX/UI designers and if you did not know their work, in BluePixel we are going to tell you why they are key in your next project.
Let's start by clarifying what UX/UI design is, which refers to two concepts: user experience (UX) and user interface (UI). On the one hand, UX refers to how a person feels when using a digital platform and seeks to understand their needs and preferences, and create a pleasant, efficient and attractive web experience.
On the other hand, we have the UI, which as its name says, focuses on the interface or face of a web page, it refers to how the product is presented and in general to the whole visual part. This concept includes colors, typographies, icons, organization of buttons, bars and menus, and all kinds of elements that the user sees.
What is a UX/UI designer?
A UX/UI designer is a professional who specializes in creating user-centered experiences and designs and, unlike other areas of design, works on both the aesthetic and functional aspects of a digital platform.
The designer must have knowledge in design, research, usability, interface creation, web design, digital platforms and, in general, be an expert in UX/UI, since both concepts are necessary to hit the nail on the head and create a page that works in all aspects and increases the conversion rate, user retention and reinforces customer engagement and loyalty.
Over the past few years, the demand for UX/UI designers has grown rapidly, as according to a report by The Designer's Toolbox, there were 10,000 UX product design job openings in the U.S. in 2022 alone. From our experience at BluePixel, we know that user experience and user interface specialists can contribute a lot to the success of a project.
Key skills of a UX/UI designer
A UX/UI designer needs a combination of technical, creative and communication skills to create digital experiences that are both functional and engaging for the user.Some of those skills include:
Codification
Although the designer is not a web developer, he/she is constantly working with HTML, CSS or JavaScript, so it is essential that he/she has some understanding of these essential topics on a website.
Curiosity
Working entirely with the digital world, UX/UI designers must be curious and seek to learn and update themselves in trends and tools that enrich their creative and professional process, and thus improve the service they provide to a client.
Visual design and aesthetic
Did you know that... according to Crucible, it takes 0.5 seconds for a user to form an opinion of a website and that first impressions are 94% related to the design?Therefore, a UX/UI designer has knowledge of all the visual elements that make up a page, as well as typography, iconography and colorimetry.
Information architecture
In the design of the user experience and user interface everything is calculated and a specialist needs to organize and structure the content in a logical and intuitive way, so that the user navigates effortlessly, easily finding what he/she is looking for.
This type of professional can create site maps and flowcharts, and define the hierarchy of information and navigation.
User research and analysis
To create a platform, a UX designer must deeply understand who users are, their needs and how they interact with digital products. To apply those skills they create interviews and surveys for users and customers of brands, and analyze metrics of both content consumption and performance of the brand's digital platforms.
Usability tests
A good design is the result of multiple adjustments, and usability testing will identify problems before launching the product. The UX/UI designer must plan tests, analyze feedback and apply the necessary adjustments to the website.
Competitive analysis
A user interface and user experience designer analyzes the competition to identify strengths and weaknesses of other products as well as those of the project he is developing, in order to make the necessary improvements and offer the best product on the market.
Prototyping and wireframe creation
This specialist has to design a wireframe or a basic visual scheme that represents the structure of a web page or application, so that tests and adjustments can be made before the final product.
Communication and knowledge of human behavior
You must also have communication and empathy skills to understand and adapt to the requirements of the digital project; in addition, you must understand how people perceive and interact with information and include knowledge in color psychology and visual perception.
UX/UI designer - Key element for the success of your project
The knowledge and skills of a UX/UI designer are irreplaceable, because by thoroughly researching and understanding users' needs and preferences, they ensure that the digital experience is seamless, intuitive and satisfying.
And with usability testing and prototyping, they can identify and remove obstacles in the flow of information on your digital platform, creating a site that is tailored to your market and that will allow users to complete your objectives, either by finalizing their purchase or subscribing to your service.
Today, digital marketing is the basis of all companies, because it is almost impossible for a business to survive without venturing into the digital world, so if you want your project to be successful, the design and experience should be your priority. At BluePixel we have the right specialists to help you achieve your goals, get to know our services!
You may be interested in: BluePixel: On the cutting edge and at the top of UX/UI Design and Web Development
