The User Experience is of great importance for any digital product that is developed, as we mentioned in previous articles (ROI). In the case of Fintech, it is the key to the success of financial companies and applications in recent years.
The impact of User Experience (UX) in the Fintech revolution has been significant and has played a crucial role in the success of many financial companies and applications in recent years.
What is Fintech?
It is the industry to which companies that use technology to provide financial services belong.
Types of Fintech companies
Payments and transfers
These are companies that facilitate payments and money transfers.
Loans and financing
These companies use technology to streamline and simplify the loan application, evaluation and approval process.
Investment management
These can be financial advisory platforms, crowdfunding and trading platforms.
Insurance
These are those financial companies that provide insurance contracting, management and claim solutions.
Cryptocurrencies and Blockchain
They are those that offer cryptocurrency exchange, digital wallets, or any other case where cryptocurrencies and blockchain are used in the financial sector.
Personal finance and expense management
These are applications that help people manage their personal finances, track spending, budget and manage bank accounts.
What is UX in the Fintech industry?
UX refers to the experience users have when interacting with a product or service, and in the case of the Fintech industry, it is about how users experience digital financial solutions. In the traditional view, banks have been characterized by having very complicated, complex and technical interfaces and processes, so offering an intuitive, simple and attractive interface can attract customers.
How important is it?
When a fintech company has a good user experience, it is able to attract a wider audience and promote the adoption of digital financial services. An effective UX will make it possible for users to easily understand how to use the application or platform, make transactions smoothly and access information quickly and easily.
What are the benefits?
User Experience (UX) is important in the Fintech industry for several key reasons that benefit the companies that are part of this sector, we will tell you about them below.
Facilitates the adoption of digital financial services
A well-designed user experience enables and encourages users to use Fintech applications or platforms by simplifying complex processes, removing barriers and providing intuitive interfaces.
Builds trust and confidence
The financial sector has a relevant basis in user trust, as it is one of the main concerns, so it is essential to generate a UX that conveys reliability and security. They must also provide clear communication about the security measures implemented and ensure the protection of users' personal data to generate that trust.
Personalization of services
You can use UX and technology to gather information about users' habits and preferences to offer personalized recommendations, targeted financial products and a more individualized experience to increase satisfaction.
Improve financial literacy
Fintech apps can help increase financial literacy by providing knowledge and tools to users, you may wonder how? If it's just a simple app or platform. You can achieve this in a simple way, using design techniques that make learning some essential financial concepts more attractive and accessible.
Differentiation and competitiveness
By offering an outstanding user experience, you can stand out from your competition and attract new users. In addition, you can build brand loyalty and increase customer retention.
Consequences of a bad UX
If you as a company do not dedicate the effort, time and budget necessary to have a good UX, it can have fatal consequences for your business, which we will list below.
Low user adoption
It is likely that if your interface is confusing for users, it is likely that they will decide to abandon it, not use it and look for alternatives that are easier to use. So you would have a serious problem of business growth and expansion.
Low customer retention
If users find it difficult to use the Fintech platform due to a bad UX, they are likely to abandon and look for friendlier services elsewhere. Customer retention will be negatively affected if users do not have a satisfactory experience and do not find value in using the company's services.
Loss of trust
A bad UX can generate distrust in users. If the platform exhibits security issues, frequent bugs or an unreliable interface, users may worry about the security of their financial data. Lack of trust may cause users to avoid using the platform and look for more reliable alternatives, which will damage the company's reputation.
Reduced user satisfaction
The experience could be frustrating and unsatisfactory for users, generating a negative opinion about the company, and they may even share that dissatisfaction with other users. This could damage your company's image and make it difficult to attract and retain customers.
Higher cost of support and customer service
If customers have various problems using your platform, user queries and support issues will increase. This will lead you to invest in more resources for assistance, support and service.
Basic steps to achieve a good UX
Don't know where to start or what to do to achieve a good UX within your Fintech platform? Here are some tips.
Understand user needs
You must analyze and research data and information from your users to understand their needs, expectations and behaviors, by means of: surveys, market research, interviews, etc.
Design a clear information architecture
You must organize the structure that your platform will have in terms of navigation and content hierarchy in a logical and coherent way so that users can find what they are looking for or execute their transactions without difficulty.
Simplify the registration/onboarding process
Make sure that the registration or onboarding process within the platform is simple and quick, so it should have the least amount of steps required and use clear language in order to guide users through the process.
Design an intuitive interface
The user interface (UI) should be intuitive and easy to understand. How to achieve this? You can use recognizable icons, clear labels and descriptive buttons so that users know what actions to perform and how to interact with your platform.
Optimize speed and performance
The platform should run fast and efficiently so that users have a quick response to their actions and can experience a smooth experience. When it comes to Fintech platforms or applications it is very important that the performance is optimal, because if they fail or have system crashes, users may be left without the opportunity to make vital payments or transactions at that moment, generating displeasure and a bad experience.
Provide clear and visual feedback
What do we mean when we use the term feedback? We mean messages that appear when users take actions, such as confirmation messages, loading indicators or progress bars, to let users know that their request and information is being processed correctly.
Personalize the user experience
By using the data collected, you will be able to offer users recommendations and suggestions based on their interests and financial goals to give a more personalized experience.
Conduct usability testing
We recommend performing usability tests of your platform with real users in order to identify potential problems and areas for improvement. By doing so, you will be able to observe how users interact with your platform or app, this information will help you to make adjustments, design and functionality improvements.
Prioritize security and transparency
Find a way to highlight the security measures you have implemented in your platform and be transparent in the way you handle users' financial data. With these actions you will be able to generate trust and peace of mind in your users,
Constantly improve
The UX involves a process of continuous improvement by gathering feedback from users to adapt to their changing needs.
Examples of Fintech with successful UX
Want to review some examples of applications with successful UX? Here we leave you some so you can see what we mean
Robinhood
This is a platform where you can trade stocks and cryptocurrencies. The mobile application they have has a very clean and friendly design, plus it includes a very intuitive interface with portfolio tracking, chart visualization, among others.
Revolut
Offers digital banking services, has a very minimalist design and easy navigation. Users can make transfers and manage their finances in an intuitive way. It provides a personalized user experience with a spending analysis and personalized control panel.
Acorns
This is a micro-investing application that helps users invest and save their money. The design makes this process accessible and simple. Users also receive educational information and clear visualizations to track and understand their investments.
Betterment
It is an automated investment platform with a UX is easy to use and intuitive, plus you can see clearly in the portfolio and the progress of your goals.
Nubank
This is a recognized online banking application that offers real-time balance, rewards and credit card information. It has an educational section with a blog where they talk about Fintech topics.
In BluePixel we perform these steps so you can have a successful fintech application with the best UX to grow your business, want to know more? Write us at hello@bluepixel.mx
